EP #154: Marketing and A.I. for Impact with Tyler Horsley
Marketing can be either your greatest asset or your biggest burden. Everyone organization, for-profit or non-profit, needs a plan. The most driven people as great at selling their product or service but they aren’t always efficient at sharing the message to the masses.
Tyler Horsley is a self-proclaimed achiever. Sometimes, he has to slow down and even take part in silent retreats to calm his mind. He’s a marketing expert with a focus on impact. He invests his money in things but more important invests his time and effort. This episode will inspire you to use your gifts and skills to make the world a better place and teach you how to use modern marketing tools like A.I. for impact.
What You'll Learn In Today's Episode:
How Nuclear Networking got its name
About the importance of networking
About the importance of “why” and “who”
What Tyler thinks about impact organizations and their marketing
How marketing is different these days
About the time limitation on ads
How simplicity and clarity are important
What you should have on your website
How Tyler’s experience in profiling and law enforcement helps his current efforts
Tyler’s two different paths of a marketer
About the path Tyler took
Tyler’s thoughts on A.I.
About Tyler’s passion for impact work
About the two different types of charitable people (funders and doers)
About Tyler’s personal charitable efforts
How Tyler slows down to find success
What Tyler looks for in investment and impact opportunities
About SBA 7a loans
Ideas Worth Sharing:
“The domain was actually available.” - Tyler Horsley
“Network defines net worth.” - Tyler Horsley
“Proximity is power.” - Tyler Horsley
“We didn’t really start with the “why” or the “who”.” - Tyler Horsley
“What is it that you do better than the fifteen other competitors in your space.” - Tyler Horsley
“Fee consultation - what does that really mean?” - Tyler Horsley
“There’s a stewardship to that.” - Tyler Horsley speaking about organizations’ responsibility to market what they have
“If they’ve survived on referrals up until now I would count it as luck.” - Tyler Horsley
“Lowest handing fruit is definitely marketing.” - Tyler Horsley
“Do you have a website that clearly provides a unique experience for all of the individuals you want to attract?” - Tyler Horsley
“I can target based on hobbies, interests, locations.” - Tyler Horsley
“Can people understand what you do in a couple of seconds and do you know who actually loves you?” - Tyler Horsley
“You’re like a bull in a china shop.” - Tyler Horsley speaking about the entrepreneur’s mindset
“When done appropriately, it actually makes the entire economy better.” - Tyler Horsley
“A.I. is training non-existing data sets.” - Tyler Horsley
“The moment they come up with a ruleset it will be leaked.” - Tyler Horsley speaking about A.I. “watermarks”
“There will be a lot less doing and a lot more thinking.” - Tyler Horsley's thoughts on the type of work that will be done as A.I. expands
“That’s the reason that I have the desire to do things, not because I was successful in some area of my life” - Tyler Horsley
“Don’t discount the value of your time.” - Tyler Horsley quoting a mentor of his
“You can genuinely help people.” - Tyler Horsley
“You don’t have to be a bazillionaire.” Tyler Horsley
“There are the people who will go dig a well in another country for clean water”. - Tyler Horsley
“There are the funders and there are the doers.” - Tyler Horsley
“They are fulfilling and shipping thousands of waters filters to areas of the world…” - Tyler Horsley
“I’ve been attending silent retreats once a month.” - Tyler Horsley
“You might have the best race car on the track you can’t just keep flooring it at redline the entire way.” - Tyler Horsley
“I love meeting really really capable high-performing operators.” - Tyler Horsley
“We attract people with warm weather - at least that’s how I attracted my wife (Mrs. DePasquale).” - Bob DePasquale
“We really missed it the past couple of years.” - Bob DePasquale speaking about networking
“I do appreciate the ability to be networking from my bedroom.” - Bob DePasquale
“You’d have to be clueless not to find the information.” - Bob DePasquale
Resources In Today's Episode:
Tyler Horsley - LinkedIn
Nuclear Networking - Website
Bob’s Book - Personal Finance in a Public World
This week’s E-Impact Blog Entry
Episodes Referenced:
EP #127: Human Services Impact with Vanessa Seltzer and Kim Vassar
