EP #175: Your Brand, Your Impact with Anika Jackson
Your brand is critical to your message. People must understand what you’re all about. It seems cliché but there are too many profiles on and off the Internet these days.
The impact space is no different. It doesn’t matter if you are running a for-profit or non-profit organization. You must clearly display what you believe in and how you go about addressing your industry and work.
Today’s guest is one of the most knowledgeable and driven people in the world of impact. She has experience in various volunteer and professional roles. She’s a master marketer, prolific professor, pleasant parent, incredible impactmaker, and one heckuva podcast host. Here’s Anika Jackson.
What You'll Learn In Today's Episode:
What Anika believes about doing what you love
About Anika’s start in her impactful career
How Anika found her purpose
About Anika’s work to end human trafficking
About Anika’s friend who challenged themselves and ended up impacting others
How Anika encourages people to get kids involved with giving
How modeling for young people is very important
About Anika’s daughter’s philanthropic efforts
About the importance of perspective for young people
About the importance of just getting started
Of some of Anika’s suggestions on how to get involved with causes
Anika’s definition of philanthropy
How Anika’s great-grandfather was extremely charitable after discovering oil
About Anika’s daughter’s classmate who sells soap and donates the profits
About a mid-term that Anika assigned to her students which taught them about their own impact
About Anika’s work at Full Capacity Marketing
Ideas Worth Sharing:
“You have to make what you love your livelihood.” - Anika Jackson
“I loved collaboration. I loved getting people together, building community.” - Anika Jackson
“If they’re taken care of - all their basic needs - then they can get a lot further in life.” - Anika Jackson
“Start with what are you passionate about.” - Anika Jackson
“She has donated money to an orphanage without me asking.” - Anika Jackson
“She had silver status on American Airlines.” - Anika Jackson speaking about her daughter
“When kids have access to so much information, they don’t want for anything, they get whatever they want, it can put them in a different mindset where they expect that that’s the world always.” - Anika Jackson
“What you said. Just get started.” - Anika Jackson speaking about beginning a giving journey
“I always advise people, before you start your own organization, look and see what else is out there.” - Anika Jackson
“If it’s a cause you're interested in, you can use your business acumen.” - Anika Jackson
“There was a time in my life when I donated high 5 - 6 figures to non-profits.” - Anika Jackson
“Are you investing in your community?” - Anika Jackson
“When it comes down to it, your skillset is going to be much more valuable.” - Anika Jackson
“Just don’t e-mail and look me up on LinkedIn and try to sell me something on the first e-mail.” - Anika Jackson
“It makes the best use of what you do well in the world.” - Bob DePasquale speaking about making what you love your livelihood
“It can get overwhelming. You can’t fix them all.” - Bob DePasquale about all of the causes in the world
“Young people have such a natural, uninhibited way of expressing themselves.” - Bob DePasquale
“Why not let them express themselves in the form of generosity, giving, and impact.” - Bob DePasquale
Resources In Today's Episode:
Full Capacity Marketing - Website - Facebook - X - LinkedIn - YouTube
Bob’s Book - Personal Finance in a Public World
This week’s E-Impact Blog Entry
Episodes Referenced:
